Projects
Welcome to our project page! Here, we take a deep dive into some of our favorite projects with current and past clients. We explore the main marketing challenges we faced and how we successfully overcame them.
Planted
online magazine for southside plants
Southside Plants was new to the scene in 2019, and we wanted to make our mark quickly on social media. The best way to achieve that was through Influencer Marketing. But we didn't want to just work with people on a one-off basis; we wanted them to become true ambassadors for the brand, loving it as much as we did. So, I reached out to a few of the smaller, up-and-coming Instagram influencers in the plant community and asked if they'd like to be featured in our online magazine. They would be the stars of the show, gaining followers while we got exposure as their followers liked, shared, and saved the story. This project became so popular that soon we had a blossoming following and a handful of dedicated influencers who promoted our product without us even having to ask. It was all about building relationships.
Linen Perch
branding high end products for amazon sales
Linen Perch, an online-only luxury children’s boutique, wanted to expand into the Amazon ecommerce space. This move was a cost-effective way to store and ship their products while leveraging Amazon’s marketing tools to reach new customers. But the challenge was clear: How do you market high-end products on Amazon?
I started working with Linen Perch shortly after their launch, and together we crafted a strategy to position their product as a lifestyle brand, not just something moms would like to have. What could be better than wrapping a brand new baby in one of the softest cotton blankets you’ve ever felt? But we needed to convey that this was a quality item, not just any blanket.
We put a strong emphasis on packaging. Linen Perch invested time in creating beautiful boxes that made each product feel like it came from your rich aunt who only shops at the finest stores in Milan. The boxes were designed to be keepsakes themselves, and each blanket was hand-wrapped and tied, ensuring that moms felt just how special they were when they opened the package—regardless of whether it came from Amazon.
We also organized a lifestyle photoshoot to provide stunning visuals for their social media, reinforcing the message that Linen Perch was more than just a baby blanket; it was a family keepsake meant to be cherished forever. Quality was the goal, and we made sure it was evident in every aspect of the brand.
Elbert Mountain Dog
growing a following from scratch
I fell in love with Elbert Mountain Dog from the start. Not only was the designer and owner amazing to work with, but the product—a dog leash—was of superior quality and had features I’d never seen before in a dog leash. The challenge was that no one knew about this incredible product, as they were a startup at the time.
We launched an aggressive influencer marketing campaign and quickly made friends within the dog community on Instagram. We gained a ton of followers and business through this approach because once people had the product in hand, they fell in love with it just as I did when I first saw it. Three dog photographers even reached out to us, asking if they could shoot images for our brand, and we were happy to oblige.
When the owner was ready to sell his Amazon business a year later, we had a strong following, a great community, and amazing images to hand over to the new owners. It was all about relationship building and promoting a great product to people in a specific niche.
Coffee on
18th
dealing with long distance clients
Coffee on 18th was a passion project for me. A local coffee shop in my hometown of Pretoria, South Africa, stole my heart when I visited in 2017. The owner was new to the business and completely unfamiliar with social media. After enjoying a freshly roasted cappuccino and some of the best shortbread I’ve ever had, I decided to ask her if I could help put her restaurant on the map.
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Having grown up there, I understood the local culture and people, but she simply didn’t have the time to focus on social media. When I returned a few weeks later, we created a posting schedule that included all of her daily specials and showcased the amazing food available at this tucked-away spot. We focused on community events, as she hosted a plethora of them, and really used the social platforms to be just that—social. People came in all the time because they saw our posts on Instagram, or a friend would tag them and invite them.
We proudly never used any paid social campaigns because her business flourished without spending extra money. The schedule helped both her and me understand exactly what was happening in her business, and we never missed an opportunity to promote specials or local events. It was all about staying organized and having excellent communication skills.
